Geoff Bridges was elected into the TIACA 2006 Hall of Fame in recognition of his long standing achievements, dedication and distinguished leadership. He is one of the most respected and knowledgeable executives the air cargo industry has ever produced.
After serving as a Gunnery Officer in the Royal Artillery, he gave up his place that he had earned at
Returning to the
Between 1983 and 1989, as Managing Director Cargo, he led British Airways Cargo through one of the most successful periods in its history after cargo and mail activities were designated as a Strategic Business Enterprise within the airline, pioneering cargo as a separate business unit within the airline.
He joined Air
In January 1993, Mr. Bridges took on a new challenge when he became General Director (CX) of the embryonic airline Air Russia and while serving as Chairman of Bridges Worldwide played a crucial statesman role as to the the development of the largest global provider of wholesale express networks.
During his career, he helped to pioneer differentiated cargo services with the development of express and perishables products. The introduction to British Airways of the winged container alone, brought the equivalent capacity of 2 B747 freighters, spread over the fleet without the huge capital cost of the aircraft purchase.
Geoff always retained his interest in the air cargo industry, and played an active role in promoting and campaigning on its behalf , most notably as President of The International Air Cargo Association (TIACA) from 1998-2000.