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Shippers Welcome Breakthroughs in Cargo Quality Assessment

Friday, October 6, 2017   (0 Comments)
Posted by: Rachael Negron
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Shippers welcome breakthroughs in cargo quality assessment.

 

Air cargo shippers like any customer in any industry have always been eager to select the most qualified freight forwarder. The freight forwarder in turn will get the best of the operators, airlines and service providers once the order has been placed with him. But before selecting the freight forwarder or in agreement with him, the shipper has to make the best choices in terms of selection of the route, including therefore the airports.

 

Until some time ago the information available to shippers and on which they could rely upon to make such decisions was scarce: mainly market intelligence, outcome of calls for tenders, past experience of theirs or of some related shippers.

 

This is going to change with two moves which respectively have already been implemented and will now involve shippers or one that will be deployed in the near future.

 

The first one will happen inside the concept of big data. Collecting and processing data from various corporations operating systems can be easily achieved once the questions of confidentiality, trust in the utilization of data, assurance that the data will not be tampered or altered along the way, have been solved in a satisfactory way for all participants. This is the huge and ambitious program which IATA has started a few years ago with the CARGO IQ project. Corporations already participating in this program and complying with the data submittal and verification procedures, mainly airlines, freight forwarders, are not only getting a standard evaluation of their performance in the different services, locations or sub-processes which they operate but are also receiving some benchmarking reports which help them assess their position vis a vis the competition in terms of quality of service.

 

Now shippers are studying how to interface with this data collection system, how to input some data of their own, which key performance indicators are the most important to them which could be measured by having Cargo IQ crunch their data with the data of the other stakeholders. Obviously, the issues raised above, those of ownership, trust and representativeness will be as important for them as they are for the other air cargo players.

 

The second move is taking place as a TIACA initiative. The CSQ program, for Cargo Service Quality, is an ambitious project which addresses the issue of giving an overall assessment of all service providers in a given location, an airport, in order for these airports to evaluate their strengths and weaknesses as sourced from their different users. Performance assessment will be made by shippers, freight forwarders, airline companies and the like.The interest would be twice. For the airport communities the possibility to set collective or individual action plans in order to increase their ratings. For shippers who do not always know in detail what went wrong in a given shipment, the opportunity of a source of information which would allow them to differentiate the alternate routes they may select for their cargo.

 

At the end of the day, this would be definitely a win-win system.

More details will be unveiled at upcoming Miami event.

 

Denis Choumert

European Shippers' Council



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