Objectives

TIACA wishes to continue to further develop and enhance the ACF so that it maintains its preeminence as the premier event in the air cargo industry calendar. The ACF generates huge promotional and financial benefits to TIACA in terms of perceived membership benefit, networking, and as a focal point for discussion of industry issues. A greater proportion of shippers and forwarders needs to be attracted to this event if it is to stay ahead of competition from an increasing number of industry events.

TIACA generates more than ¾ of its income from the ACF. While this dependency has worked in the past, it ties the financial stability and growth of TIACA to a single event whose fortunes depend on market forces. Other sources of revenue must be developed to gradually decrease TIACA’s financial dependence on ACF.

The theme and the program must be finalized with enough lead time to allow for effective marketing of the event. The theme is to be selected 12 months before the event and session topics 9 months ahead. Speakers to be finalized 4 months before the conference and the brochure should be ready to mail 3 months before the event.