Swissport grows in mood of optimism
It opened in Tokyo-Narita and Osaka Kansai in the last six months and will begin cargo handling in Copenhagen on 1 July. It is soon to begin ground handling in Morocco, and Batten is expecting a cargo handling deal covering Casablanca to follow in very short order.
Despite all the challenges facing what has been something of a depressed air freight industry of late, he remains confident and optimistic for the future. Some of the reason for that positivity is his faith in the value that Swissport offers its customers.
While always competitive on price, it is also about the value that the handler can provide, Batten stressed. It offers transparency on quality with an emphasis on key performance indicators (KPIs), while technology is introduced wherever possible to speed cargo flows and improve efficiency.
Swissport has worked with the International Air Transport Association (IATA) on e-freight, he observed, on Cargo 2000 and on Time and Temperature. It is determined to improve standards across the whole industry, Batten stated, and is supporting industry-wide initiatives such as these with "time and effort".
"We've attacked the business differently from others," Batten explained. Swissport has tried to reduce its costs by using these initiatives, even if they require funding, to increase quality and lower costs for airline customers.